Digital Marketing

• • Digital 360 Strategy

A 360 marketing strategy is an all-encompassing approach that focuses on reaching the target audience across many platforms and channels. As it integrates across the whole customer experience, this form of approach typically incorporates both traditional marketing and digital marketing channels. ID8 Media is your go to full-service digital agency that can help you win both the online and offline space.

• • Content Strategy

Content strategy is associated with the planning, creation, dissemination, and governance of content. It is important to understand that content does not only include the words on the page, but also any images or multimedia that are used. ID8 Media works closely with its clients to develop the four core elements of content strategy: Content Audit & Analysis, Creation & Production, Placement, and Distribution. Starting from various content types including articles, blog posts, videos, infographics, all the way to podcasts, ebooks, and Tv series we can help you strategize your content to achieve your business goals.

• • Content Amplification Strategy

Content amplification refers to the process of promoting content using social websites or channels. Businesses may leverage content amplification to increase their ROI and brand exposure. Amplifying content is very effective if one of your current goals is to increase website session times or minimize bounce rate. ID8 Media can help you drive traffic to your website and motivate people to interact with your content and brand through organic social media marketing, email marketing, and content seeding, as well as paid approaches such as Twitter, LinkedIn, Pinterest, Google ads, and Meta (Facebook and Instagram) ad campaigns, this will help you improve your content, attract new audiences, and influence your present followers.

• • Media Buying & Outreach Strategy

Media buying includes purchasing conventional media such as television, radio, print, and outdoor, as well as digital channels such as websites, social media, streaming services, and apps. ID8 Media typically performs media buying, seeking to match the context of the ad with the medium to make the context as relatable as possible. We also monitor ad performance and adjust the strategy as needed to optimize our clients’ ad campaign’s performance which involves a significant amount of strategizing and negotiating to maximize the advertising budget.

• • Digital Campaign Strategy

A digital marketing strategy is a plan that details how your company will achieve its marketing objectives using online channels such as online search and social media. ID8 Media can assist you in developing your SEO, SEM, SMS, PPC, Content marketing, Email marketing, Social media marketing, Voice SEO, and Video marketing capabilities in order to generate leads and increase your company’s visibility, traffic, and ROI online and offline.

• Digital Crisis Management Strategy